A Trariti Consulting Group Study by Swapnil Roy
The organic skincare industry has been witnessing significant growth worldwide, and India is no exception. With a rise in awareness about the harmful effects of chemical-based skincare products, more and more people are turning towards organic and natural alternatives. According to a report by Grand View Research, the global organic skincare market size is expected to reach USD 22.8 billion by 2028, growing at a CAGR of 8.5% from 2021 to 2028.
The Indian Skin Type
The Indian skin falls under Type III-VI (on a scale of I to VI) and is much thicker when compared to that of people from rest of the world. It is similar to the Caucasian skin, but is comparatively more prone to tanning and less prone to sun burns.
There’s a lot in our pocket of experience to demonstrate how different the Indian skin type is when compared to skin types from other parts of the world. Melanin levels present in the body, UV exposure and the pollution prevailing in the nation talk a lot about the so called “wheatish” complexion. Health conditions like Polycystic Ovarian Disorder (PCOD) is also common among Indian women, and often show up as oily skin or acne. The kind of water made available across the nation (hard water / soft water) also plays a significant role in the way a person’s skin behaves.
The environmental conditions along with consumer lifestyle makes the Indian skin more complex and prone to skin problems. According to leading dermatologists, most of the concerns raised by Indian consumers include pigmen- tation, periorbital melanosis (under-eye circles) and perioral melanosis (pigmentation around the mouth). This results in the increase of Indian consumers’ need to pay close attention to quality skincare and beauty products.
India, with its rich history of Ayurveda, has been using organic and natural ingredients for skincare for centuries. However, it wasn't until recently that people started to recognize the benefits of these traditional ingredients and their effectiveness in addressing modern skincare concerns. The Indian organic skincare market is expected to reach USD 1.7 billion by 2025, growing at a CAGR of 10.6% from 2020 to 2025, according to a report by Research and Markets.
One of the major drivers of the organic skincare industry's growth is the shift in consumer preferences towards natural and sustainable products. With an increase in awareness about the harmful effects of chemicals on the skin and the environment, consumers are becoming more conscious of what they put on their skin. This shift is also reflected in the rise of clean beauty, which is a trend towards using products made with natural and organic ingredients.
Global Organic Skincare Industry
Moreover, there is an increase in demand for cruelty-free and vegan skincare products. According to a report by GlobalData, the number of consumers who prefer to buy beauty and grooming products that are free from animal-derived ingredients has increased by 59% globally. This trend is particularly prevalent among younger consumers, who are more likely to choose brands that align with their values and beliefs.
The COVID-19 pandemic has also accelerated the growth of the organic skincare industry, as more people are becoming concerned about their health and wellness. With more time spent at home, people are taking skincare more seriously and are investing in high-quality, natural products.
In terms of the global market, North America holds the largest market share, followed by Europe and Asia Pacific. However, the Asia Pacific region is expected to witness significant growth in the coming years, driven by the increasing awareness about natural and organic skincare products. According to a report by Allied Market Research, the Asia Pacific organic skincare market is expected to grow at a CAGR of 10.4% from 2020 to 2027.
In recent years, there has been a significant increase in the demand for organic skincare products in India, as more and more people are becoming aware of the harmful effects of chemical-based skincare products. According to a report by TechSci Research, the organic skincare market in India is expected to grow at a CAGR of around 15% between 2020 and 2025.
Several factors have contributed to the growth of the organic skincare industry in India. One of the main reasons is the increasing awareness among people about the benefits of using organic products. Indian consumers are becoming more health-conscious and are willing to pay a premium for organic products.
Another factor is the rise of e-commerce platforms, which has made it easier for consumers to access a wide range of organic skincare products from different brands. Many startups have also entered the market, offering natural and organic skincare products.
In conclusion, the organic skincare industry is witnessing significant growth globally, and India is no exception. With a rich history of natural and organic ingredients, India has been quick to embrace the trend towards organic and sustainable skincare products. The shift towards natural and clean beauty is driven by the increased awareness about the harmful effects of chemicals and the rise of values-based consumerism. The growth of the organic skincare industry is expected to continue, driven by the increasing demand for natural and sustainable products.